About the Program

Welcome to the “Most Beautiful Town Square in Texas”!

Georgetown Main Street’s mission seeks to enhance downtown vibrancy and historic preservation by using the National Trust Main Street Center’s Four-Point Approach of organization, design, economic development and promotions.

Georgetown Main Street’s vision is to preserve downtown Georgetown’s rich history as a community-gathering place whose dynamic economy invites residents and visitors.

Another good reference for information would be Planning & Development.

The program is part of the Texas Main Street Program run by the Texas Historical Commission. Georgetown became an official Texas Main Street City in 1982.  It also is affiliated with the National Trust Main Street Center run by the National Trust for Historic Preservation.

The Main Street Four-Point Approach to downtown revitalization within the context of historic preservation has been successful in more than 1,200 towns and cities across the country.  These four points include:

• Organization – builds partnerships among the various groups that have a stake in downtown; builds a pathway to leadership in local efforts by launching community-based, volunteer-driven nonprofit entities that empower residents and investors to collaborate for sustainable revitalization.
• Promotion – promotes a positive image of downtown to a variety of audiences; focuses on authentic community assets, with high-quality image development campaigns and events that will attract new shoppers, visitors and residents
• Design – focuses on the physical elements of downtown such as storefronts, signs, landscaping and public spaces; targets infrastructure and building improvements that lay the groundwork for a physical transformation that will be both functional and attractive.
• Economic Restructuring – identifies new market opportunities for the downtown area; redefines the district’s niche in the marketplace and sharpens the competitiveness of existing businesses, while nurturing new enterprises that respond to today’s consumers’ needs.

The Main Street program also makes the following services available to downtown businesses:

• Design assistance such as architectural site visits
• Interior design and window display assistance
• Visual merchandising assistance